Research Methods in Business Studies: A Practical Guide

by PervezGhauri (Author), Dr Kjell Gronhaug (Author)

• Used

  Paperback
  2005

  $5.81

  This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. It is designed to equip them with a systematic approach to business research. Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

• Used

  Paperback
  2002

  $4.35

  The 2nd edition of this well-respected text is ideal for advanced business students taking a course in research methods or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data. Key features and benefits of the book: *Explains the importance of methods and models to equip students with a systematic approach in thinking, executing and writing *Evaluates different qualitative and quantitative methods and their consequences on data collection and analysis so that students can choose the most appropriate research method for a given situation *Analyses the important differences between a common sense approach and valid scientific research *Offers clear guidelines about structuring clear, concise and relevant reports. About the authors: Dr Pervez Ghauri is Professor of International Business at Manchester School of Management, UMIST, UK. Dr Kjell Gronhaug is Professor of B