The Economic Environment of Business

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Used
Paperback
2004
$4.15

The Economic Environment of Business introduces the essential principles of economics, all from the perspective of business. In addition to covering the traditional principles of economics, the book also has sections which highlight the relationship with other business disciplines, including: globalisation, business strategy, Porter's five forces, the product life cycle, and business ethics. This book is ideal for undergraduate or postgraduate students doing a non-specialist one-semester economics course.

Synopsis

The Economic Environment of Business introduces the essential principles of economics, all from the perspective of business. In addition to covering the traditional principles of economics, the book also has sections which highlight the relationship with other business disciplines, including: globalisation, business strategy, Porter's five forces, the product life cycle, and business ethics. This book is ideal for undergraduate or postgraduate students doing a non-specialist one-semester economics course.

$4.15

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More Information

Format: Paperback
Pages: 376
Edition: 1
Publisher: Financial Times/ Prentice Hall
Published: 21 Dec 2004
ISBN 10: 027368132X
ISBN 13: 9780273681328
Book Overview: The most concise book aimed at non-specialist students who want to learn the key economic principles from a business perspective. The latest addition to the highly respected John Sloman suite of texts, which all take a strong student-centred focus.

The Economic Environment of Business

Used

$4.15

Synopsis

$4.15

More Information