Selling and Sales Management: Sixth edition

by David Jobber (Author), Geoffrey Lancaster (Author), David Jobber (Author), Geoffrey Lancaster (Author)

• Used

  Illustrated
  2003

  $4.60

  Selling and Sales Management 7th Edition, is a long standing classic book, which has been revised and updated to take into account recent developments in the theory and practice of selling. As well as covering all important elements of the marketing mix, it places emphasis on international aspects of selling and sales management. Ideal for students on sales management, marketing and business studies courses as well as field sales people and sales managers. The book is also essential reading for those taking professional qualifications at the CAM, the Instituteof Salesand Marketing Management and LCCI.

• Used

  Paperback
  1997

  $3.30

  This sales management text covers topics such as direct marketing, computer aided sales support, trade marketing, major account selling and forecasting. It includes a range of examples and cases as well as exam questions for student self-testing.