International Business

by Prof Alan M. Rugman (Author), Richard M. Hodgetts (Author)

• Used

  Illustrated
  2002

  $6.69

  The third edition of this established and highly respected text has been carefully revised to reflect even more clearly the core realities of international business today -- the dominance of the 'triad' (the EU, US and Japan), strategic management thinking, and the activities of multinational enterprises. At the same time, the authors provide a key window to the future of IB, focusing on emerging economies (China, Eastern Europe, South Africa and South America), small and medium-sized enterprises, the internet, and the role played by societal factors such as culture, ethics, 'green' strategies and corporate responsibility.

• Used

  Paperback
  1986

  $3.24