International Business

by Prof Alan M. Rugman (Author), Richard M. Hodgetts (Author)

• Used

  Illustrated
  2002

  $3.29

  The third edition of this established and highly respected text has been carefully revised to reflect even more clearly the core realities of international business today -- the dominance of the 'triad' (the EU, US and Japan), strategic management thinking, and the activities of multinational enterprises. At the same time, the authors provide a key window to the future of IB, focusing on emerging economies (China, Eastern Europe, South Africa and South America), small and medium-sized enterprises, the internet, and the role played by societal factors such as culture, ethics, 'green' strategies and corporate responsibility.

• Used

  Paperback
  2008

  $3.29

  A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.

  Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.

  The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.