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Under the Radar: Starting Your Web Business without Venture Capital (Financial Times Series)

Under the Radar: Starting Your Web Business without Venture Capital (Financial Times Series)

by Mr Arnold Kling (Author)

  • Used

    Paperback 2001

    $3.23
Synopsis

Under the Radar clears away truckloads of fear, uncertainty, and doubt that have been dumped on e-commerce by purportedly professional pundits, venture capitalists, industry analysts and consulting firms. Ignore the vested interests and listen to a guy who's actually been there. A A Christopher Locke, co-author of The Cluetrain Manifesto and author of Gonzo Marketing The Internet bubble has burst for the high-profile start-ups fuelled by hot-air, but there is another way. In the background are real entrepreneurs making real profits built on real businesses. Clear, practical and tough-minded, Under the Radar is their manifesto. Arnold Klingshows how you can build durable and profitable tech businesses without falling prey to the highs and lows of venture capital and the volatile markets. Forget everything you've ever read about starting an Internet business. Forget the moon-shot IPO's. Forget Silicon Valley and venture capital. The start-ups featured in glossy magazines represent only a sliver of what is happening on the Internet.Under the Radartells the story of Web companies that bear little resemblance to the cash-burning businesses that were the media darlings before the bubble burst. In this distinctive and timely guide, Arnold Kling, an experienced 'Netstrapper' who sold his Internet start-up for $85 million, introduces the reader to over two dozen business founders whose stories will inspire and instruct every aspiring and seasoned entrepreneur alike. Kling advises Internet entrepreneurs not to waste time trying to woo venture capitalists, who are obsessed with multi-million-pound jackpots. Instead, he offers clear, tough-minded coaching on every important aspect of building a solid Internet enterprise - from evaluating business ideas to finding the most suitable partners and making the best use of technology. His step-by-step plan will guide you to create businesses that are free from stock market turbulence and investor control and have lasting value.CONTENTS Chapter One: Introduction Chapter Two: My Story Chapter Three: Room Under the Radar Chapter Four: Planning your Business Chapter Five: Feeding Mouths and Minds - the Importance of Selling Chapter Six: Designing and Promoting your Service Chapter Seven: The Zen of Partnership Chapter Eight: Making a Clean Getaway Chapter Nine: How to Resolve Some Typical Dilemmas

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More Information

Format: Paperback
 Pages: 368
 Edition: 1
 Publisher: ft com
Published: 02 Nov 2001
ISBN 10: 0273659170
ISBN 13: 9780273659174

Media Reviews
Under the radar clears away truckloads of fear, uncertainly, and doubt that have been dumped on E - commerce by purportedly ' professional' pundits, venture capitalists, industry analysts and consulting firms. Ignore the vested interests and listen to a guy who's actually been there. Christopher Locked, co - author of the cluetrain manifesto and author of Gonzo Marketing The Internet bubble has burst for the high - profile start - ups fuelled by hot - air, but there is another way. In the background are real entrepreneurs making real profits built on real businesses. Clear, practical and tough minded, Under the Radar is their manifesto. Arnold Kling shows how you can build durable and profitable tech businesses without falling prey to the highs and lows venture capital and the volatile markets. Just when it seemed that the tide of VC money had swept away the old fashioned bootstrapping approach, Arnold Kling shows that not only it has survived, but it is thriving Under the Radar reveals how to combine traditional entrepreneurial scrappiness with cutting edge technologies and build successful web companies in the process. Amar Bhide', Glaubinger of business, Columbia university This is the best book ever written on how to run an Internet business. Kiling focuses on quite rightly on small and medium sized enter prizes, which is where the real opportunities are. Entertaining, instructive, opinionated, and above all, honest - this is the best to read! Half Varian, Dean of the school of information management systems,university of California at Berkeley, and co - author of information rules Under the Radar is filled with real - life ex samples demonstrating the strategies, tactics and business values that it takes to launch a company in today's market. A must read for every entrepreneur Mario Morino, chairman, Morino institute and special partner, general Atlantic partners, LLC Arnold Kling has hitched a grand entrepreneurial tradition, bootstrapping, to this century's most potent technology , the Internet. 'The result is net strapping' , an idea too powerful to remain under the radar for long. Venture capitalists will not want anyone to read this book which is exactly why all serious business people should. Daniel H. Pink, author of Free Agent Nation In under the radar , Arnold Kling has taken his experience of nitty - gritty work in building viable, profitable, and growing enterprises and turned it into the most sensible and clear advice I've ever read. It offers hard -gained wisdom for anyone who wants to build a lasting business that serves its customers well. Glenn Fleishman, columnist, Business so 2.0 and regular contributor to the New York Times and Fortune magazine.
Author Bio
Arnold Kling founded Homefair.com, one of the first commercial sites on the Web. This profitable business eventually was sold for $85 million. Kling is a teacher, scholar, and author. He holds a PhD in economics from the Massachusetts Institute of Technology. These days, he spends his time writing, advising start-up companies, and volunteer teaching in high school. He lives in Silver Spring, Maryland.