by Paul Freathy (Author)
A guide to retailing and retail management, this title provides a comprehensive strategic and operational approach. Drawing upon the knowledge and experience of retail academics and practioners, it offers an overview of the main strategic functions within retailing and illustrates their operations through a series of "real-life" case studies.
Format: Paperback
Pages: 408
Edition: 1
Publisher: Pearson
Published: 17 Jul 2003
ISBN 10: 0273655485
ISBN 13: 9780273655480