by Nigel Piercy (Author), Prof John Saunders (Author), Prof Graham Hooley (Author)
Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
Format: Paperback
Pages: 648
Edition: 3
Publisher: Financial Times/ Prentice Hall
Published: 29 Oct 2003
ISBN 10: 0273655167
ISBN 13: 9780273655169
Book Overview: Hooley, Piercy and Saunders are to be congratulated for preparing a well-reasoned and well-written textbook on how marketing strategy can help companies use better targeting and differentiation to win their competitive battles. Philip Kotler, Professor of Marketing, Kellogg School of Business