Retail Marketing Management

by Mr David Gilbert (Author)

• Used

  Paperback
  2002

  $5.79

  For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on the first edition this text starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach.
  This book is seen as one of the few that fully integrates retailing and marketing.

• Used

  Paperback
  1999

  $7.33

  Retail Marketing Management provides up-to-date coverage of key marketing applications to retail management. Retail marketing has been an area of much recent change and the text reflects this, with full coverage of new areas of interest, including relationship marketing, loyalty shceme, branding, ethics, quality management and applications of IT.The book looks at both the theory and practice, using examples from a number of countries to reflect the experience of different regions as well as the increasing internationalization of the retail sector. It is appropriate for use on all worldwide retailing courses, offering comprehensive and up-to-date coverage of the theory and practice of contemporary retail marketing management.Key Features: * marries retail marketing theory and practice* includes newer retail areas - relationship marketing, loyalty schemes, branding, ethics, quality management, applications of IT* takes a true marketing approach* has references and international examplesDavid Gilbert is a Reader in Marketing, School of Management Studies, University of Surre