Quick Answers to Key Web Marketing Questions: Facts at Your Fingertips

by SeanMcManus (Author), Alison Alsbury (Author)

• Used

  Paperback
  2001

  $8.85

  We've done the hard work - so you don't have to. You've got a budget. You've got to decide how to spend it. And you have to get results. But what's the evidence that e-marketing works? And what makes people visit and revisit a website? Who uses the internet anyway? Do they respond to banner ads? Is it worth promoting on-line services through traditional media? And can I justify my decisions to my boss? Quick Answers to Key Web Marketing Questions takes all the hard work out of decision making. We take all your most vital questions, collect the statistics from every conceivable source, read them, interpret them and give you the bottom line answers with vital figures you need to make your life simpler - and more successful. Intelligent analysis and additional comment ensures that you are clear as to what the statistics are saying, and whether they are relevant to you. You don't just need facts that are true - you need facts that are also helpful.