by JosePereira (Author), David Newton (Author), Mustafa Cavus (Author), ProfDeanPaxson (Author), ProfAndrewStark (Author), SydneyHowell (Author)
What is the correct price to pay for a brand? When should you cease operating an asset? What should the maximum investment in a research project be? How much should you buy or sell technology or a licence for Real option analysis enables us to integrate our decisions on investment, operations and disinvestment, and is altering economics, strategy, psychology and other disciplines. It follows the understanding that at least one of the value-determining variables is evolving unforecastably, following a random walk, but there will be flexibility in how we respond as that uncertainty unfolds. Real option analysis is a development from the methods by which financial markets value an option on a stock or share. It helps us decide how much money we should spend to acquire an economic opportunity and when we should commit ourselves to one of the available decisions. Real option analysis is increasingly being used by companies to value intangible assets. However, due to the mathematical complexity of analyzing real options, they are only now becoming essential to corporate strategy. Real Options will provide the reader with a comprehensive understanding of the concepts behind real option analysis and how to use them. It demystifies the scientific aura surrounding the subject, giving the reader the understanding necessary to direct or apply real options analysis in any organizational setting. Real Options will:
Format: Hardcover
Pages: 304
Edition: 1
Publisher: Financial Times/ Prentice Hall
Published: 07 Aug 2001
ISBN 10: 0273653024
ISBN 13: 9780273653028
Sydney Howell
is a Senior Lecturer in Management Accounting and Control at Manchester Business School. He has over 20 years experience as a teacher, manager and consultant in all areas of real options, and has taught for many companies including IBM, Tesco and C&A.
Andrew Stark is Professor of Accounting at Manchester Business School, and is presently Director of the Manchester MBA programme. He is a well-known contributor to conferences on real options and has taught at Maryland, Yale and Manchester universities.
David Newton is Lecturer in Accounting and Finance at Manchester Business School, and has a wide-ranging expertise in teaching real options theory and practice to students and practitioners alike. He wrote a seminal paper on the application of options theory to R&D.
Dean Paxson is Professor of Finance and Accounting at Manchester Business School where he has taught real options to MBAs for several years. He was educated at Amherst College, Oxford and Harvard Business School, and has a number of well-received books on real options.
Mustafa Cavus is a senior consultant with Capstone Energy Consulting, and specialises, among other fields, in options and futures in electricity generation. Mustafa holds Master's degrees from German and British universities, as well as a PhD from Manchester Business School.
Jose Antonio de Azevedo-Pereira is a graduate of ISEG (Technical University of Lisbon) and Manchester Business School. He is presently Professor Auxiliar at ISEG and has previously held a number of Board and Executive positions in Portuguese companies.
Kanak Patel is Lecturer in Property Finance at the Department of Land Economy, University of Cambridge. Initially a risk analyst at Lloyd's of London, she has also taught finance at Manchester Business School and at the Management School, Imperial College, University of London.