Strategy Process (Global Edition): concepts, contexts, cases

by Henry Mintzberg (Editor), Prof Sumantra Ghoshal (Editor)

• Used

  Paperback
  2002

  $3.24

  Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.

• Used

  Paperback
  1997

  $3.24

  The book maintains the basic outline of the previous editions but components have been replaced and revised to make a book more relevant to the European audience.