Strategic Entrepreneurship: A decision making approach to new venture creation and management

by PhilipA.Wickham (Author)

• Used

  Paperback
  2000

  $3.25

  The first edition of Strategic Entrepreneurship established a unique position for itself in one of the fastest growing areas of management studies. Its self-contained, multi-national coverage of all the major themes in modern entrepreneurship have made this book very popular on courses in entrepreneurship and business enterprise in the UK and internationally.This second edition assumes the same emphasis: entrepreneurship is a style of decision making: entrepreneurship is what managers do; not what they are. The text aims to build incrementally on the success of the first edition. Key features of the new edition include: * Widely enhanced coverage of the discipline.* Updated throughout with key developments in the growing body of entrepreneurship research.* Ideas are presented in a logical and accessible manner with a strong emphasis on the visual presentation of ideas, strong pedagogical features, and action-oriented learning.* Greatly increased number of FT articles that can be analysed using the concepts and tools described in the text in order to stimulate class discussion.* New to the second edition, these articles have been integrated within the body of the text at the end of