Exploring Corporate Strategy (6th Edition)

by Gerry Johnson (Author), Gerry Johnson (Author), Kevan Scholes (Author)

• Used

  Paperback
  2002

  $3.25

  The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.

• Used

  Paperback
  2006

  $3.25

  Pearson Education is pleased to announce the publication of the Enhanced Media Edition of Exploring Corporate Strategy: Johnson, Scholes & Whittington, 7th Edition. What's new? Every student copy includes an access code that unlocks the door to a range of learning resources provided through the accompanying website www.pearsoned.co.uk/ecs7. Online resources include: *Keep up with the fast-paced world of corporate strategy! Read recent FT articles to update cases and examples in the book. *Students can study on the go! Download summaries of key topics to your mp3 player, or listen online. *Students can get ahead! Test your knowledge with self-assessment questions and track your progress with a personal grade book. Exploring Corporate Strategy:Enhanced Media Edition 7th edition , will publish May 29th 2006. The current edition will no longer be available after that date. Please note the new ISBN's: Text Only: 1405846003 Text & Cases: 1405845996