BRANDstorm: A Matter of Love and Death (Financial Times Series)

by WillMurray (Author)

• Used

  Paperback
  2000

  $12.24

  Today branding is one of the biggest issues in business. On many company balance sheets more value is attached to brand than any other item. Tomorrow it will dominate the future. Over the next five years your customer is going to have thousands of new choices. Is your brand ready, willing and able? Or are your competitors about to make a killing? The foundations of business are being shaken to pieces by the internet. Only extreme performers will survive. Those that deliver truely superb products. Those that market through cyberspace, minimise costs and truly master virtuality to delight their customers. And those that create real meaning and express it consistently, through living people, inspiring genuine customer love. These companies will occupy the top of the corporate food chain. For these extreme performers, whichever type they are, immersing their whole organisation into their brand will be their differentiater. Join the Brand Storm.Introducing a completely new way of looking at the marketing mix and brand definitions, Brand Storm helps organisations identify their corporate psyche and develop a living brand constitution, the impact of which can actually be measured, reviewed and audited. Brand Storm will show how to focus every aspect of an organisation into one meaningful brand. It will demonstrate how to use people as a wondrous source of value, integrity, personality and difference to successfully compete in an ever more transient and impersonal world. It will permanently change the perception of a company. It will make customers love them. Reviews Engaging, provocative, stimulating, encouraging, amusing, Brand Storm has created a new genre in business thinking and perhaps, even more importantly, style of communication . Huw Bunn, Headlight vision Brand Storm defines the new language of brands in the human economy. Beverly Mann, Managing Director of iSolon.com