Wired Words

Wired Words

by SteveMorris (Author)

Synopsis

All organizations have their own personality, or corporate DNA. This may affect the way a company writes, communicates and speaks. We need to analyze the personality of a business and develop a coherent approach to language that helps build and strengthen brand impact. Wired words are core to this.

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More Information

Format: Paperback
Pages: 184
Edition: 1
Publisher: ft com
Published: 28 Jul 2000

ISBN 10: 0273650904
ISBN 13: 9780273650904