by SteveMorris (Author)
All organizations have their own personality, or corporate DNA. This may affect the way a company writes, communicates and speaks. We need to analyze the personality of a business and develop a coherent approach to language that helps build and strengthen brand impact. Wired words are core to this.
Format: Paperback
Pages: 184
Edition: 1
Publisher: ft com
Published: 28 Jul 2000
ISBN 10: 0273650904
ISBN 13: 9780273650904