The Financial Times Guide to Strategy

by RichardKoch (Author)

• Used

  Paperback
  2000

  $5.40

  Developing a good strategy is remarkably simple. Yet strategy has become remote from those who need it most: managers and entrepreneurs. This bestselling guide clarifies key strategic concepts and demonstrates how you can build a profitable strategy for your business. *Demonstrating the power of strategy to raise profits. *Providing a DIY strategy kit for managers. *Distilling strategic thinking since 1960. *Providing a lively A-Z of strategy concepts, terms and techniques.

• Used

  Paperback
  1995

  $3.40

  Showing operating managers how they can devise their own Business Unit Strategies quickly and effectively, without any help from the clever clogs at the center or in consultancies, this book demonstrates the power of strategy to raise profits, provides a DIY strategy fit for managers, distils strategic thinking since 1960, and provides a lively A-Z of strategy concepts, terms and techniques.