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E-Customer: Inspire the wired generations

E-Customer: Inspire the wired generations

by Max Mckeown (Author)

  • Used

    Paperback 2001

    $52.28
Synopsis

What does the customer want in the 21C? Not just a simple set of objective improvements. But stuff that speaks his language, pushes his buttons, clicks with his karma, and fits in with his priorities. Max Mckeown Technology is changing faster than customers, customers are changing faster than organisations, and organisations are changing faster than the people who run them. Catch up! After 15 years working with US Presidents. My advice? Listen to Max McKeown. On the wisdom scale, he is a cross between Buddah and Bil Gates. Mary Spillane, author of Branding Yourself In a world of 6.5 million different dot.com domains and millions more channels, the e-customer will never run out of places to be rather than being with you. To experience the pleasures of organic growth, businesses need to ditch fear, greed and ignorance and choose to use the net to do difficult things that improve the e-customers life-style. E-customise your business to offer and deliver effectively what e-customers appreciate, and what they want to pay for. Not just a simple set of objective improvements but stuff that speaks their language, clicks with their karma, and pushes their buttons. Visit the parallel world of the e-customer and come back inspired.

$52.28

Quantity

2 in stock

More Information

Format: Paperback
 Pages: 256
 Edition: 1
 Publisher: ft com
Published: 05 Feb 2001
ISBN 10: 0273650203
ISBN 13: 9780273650201

Media Reviews
My recommended reading this summer is Max Mckeown's E-Customer . E-Customer offers a look at the world of technology and customers from the other side of the pond Alan Webber, One of the founding editors of Fast Company
Author Bio
Max Mckeown has been described as a new media business architect finding ways of exploiting new trends to the benefit of all company stakeholders including customers and employees. He is a business writer and strategy consultant to organisations across industry sectors. He is founder and chairman of Maverick & Strong, a company that specialises in rebuilding organisations around their customers. He is also a popular conference speaker and a regular magazine columnist. He started his customer contact apprenticeship with First Direct (telephone banking pioneers), developed leading edge e-solutions with AIT (innovative software house responsible for the legendary Keybank and Woolwich multi-channel systems), helped found the CRM group with CMG (Largest European Systems Integrator), joined C3 (Customer Contact Company) before founding Maverick & Strong. He is currently strategic advisor for a number of global e-business ventures.