Capturing Customers Hearts: getting your customers to love your products and your company (Financial Times Series)

by Brian Clegg (Author), Brian Clegg (Author), Brian Clegg (Author)

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  Hardcover
  2000

  $9.29

  We all realize how important customers are. We all know what will help build a good relationship with our customers. Yet so often it is done badly. Unlike great products and low prices, great customer service is hard to copy. In a fiercely competitive world, differentiation is the name of the game.