Imagination Engineering: A Toolkit for Business Creativity

by Brian Clegg (Author), Mr Paul Birch (Author), Brian Clegg (Author), Brian Clegg (Author)

• Used

  Paperback
  2000

  $12.84

  A roadmap from here to there when you don't know where there is. Creativity isn't simply important to the manager of the future; it's essential. Innovation, differentiation and out of the box thinking are the ultimate sources of commercial advantage in our age of ultra-competitiveness. And like every other essential business skill, creativity can be developed. Imagination Engineering offers a proven and highly successful formula for developing your business creativity skills. Putting problem solving and idea generating techniques into a convenient and easy to remember framework. This highly practical and enjoyable guide covers all the stages of the creative process from identifying a problem to implementing a solution.

• Used

  Paperback
  1996

  $3.82

  A roadmap from here to there when you don't know where there is. Creativity isn't simply important to the manager of the future; it's essential. Innovation, differentiation and out of the box thinking are the ultimate sources of commercial advantage in our age of ultra-competitiveness. And like every other essential business skill, creativity can be developed. Imagination Engineering offers a proven and highly successful formula for developing your business creativity skills. Putting problem solving and idea generating techniques into a convenient and easy to remember framework. This highly practical and enjoyable guide covers all the stages of the creative process from identifying a problem to implementing a solution.