by Prof Sue Birley (Author), Prof Daniel Muzyka (Author)
Mastering Entrepreneurship appears at a time of unprecedented technological advice and amid an upsurge of entrepreneurial activity around the globe, coming together in the world of the dotcom start-up. It fully captures the mood, explaining and detailing what has, is and will happen in a new section devoted to e-business start-ups. Mastering Entrepreneurship is written for potential entrepreneurs, existing entrepreneurs, investors, advisors, business partners and policy-makers. Covering entrepreneurship in its fullest sense, from starting up to managing growth, from conception creation to capturing value.
Format: Paperback
Pages: 432
Edition: 01
Publisher: Financial Times/ Prentice Hall
Published: 27 Jun 2000
ISBN 10: 0273649280
ISBN 13: 9780273649281