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The Custom Enterprise.com

The Custom Enterprise.com

by Dr Gaby Wiegran (Author), HardyKoth (Author)

  • Used

    Paperback 2000

    $52.07
Synopsis

Re-imagine your business for the age of e-Commerce When you walk through the door of a high-street bookshop, are they able to re-arrange the entire store to reflect your preferences? Amazon can. Since the dawn of mass production, the people who make things have communicated with their customers only indirectly, and it shows. Products lack the personal stamp of the people who buy them. The internet age has given companies the means to communicate more directly with their customers and to incorporate their ideas in the design, manufacture and pricing. The custom enterprise has been born. Custom Enterprise.com outlines the concepts of customized communication, products and pricing and explains tools like online auctions, user generated content, mass customization and online market research, and looks at those companies which have been customization pioneers.

$52.07

Quantity

3 in stock

More Information

Format: Paperback
 Pages: 216
 Edition: 1
 Publisher: ft com
Published: 19 Apr 2000
ISBN 10: 0273649191
ISBN 13: 9780273649199

Author Bio

Gaby Wiegran is project manager at Booz Allen & Hamilton, focusing on electronic commerce. She has acted as a consult for semiconductor and smart card manufacturers, computer retailers, software training centres and online banks in the USA, Europe and Australia. Her main interest is market entry strategies and the development of internal processes and systems that fulfil the requirements of the new economy. She wrote her PhD on customization and has published numerous articles on both that topic and on customer retention in electronic commerce.

Hardy Koth is a principal at Booz Allen & Hamilton and is leader of the European Electronic Commerce Group. His main consulting focus is in guiding companies through the process of the strategic transformation that is triggered by new customer requirements and competitive shifts. Before graduating with a Masters degree in Business Administration and International Relations from the University of Chicago, Hardy occupied management positions in various industries around the world. He is a frequent guest speaker on the implications and impact of the Internet on organizations.