Essentials of Marketing

Essentials of Marketing

by Prof Jim Blythe (Author)

Synopsis

This introductory textbook covers all aspects of marketing from the development of the marketing concept through consumer behaviour, segmentation, targeting and positioning to branding and pricing strategies. It is written in a clear and lively style, ideal for all students of marketing.

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Quantity

2 in stock

More Information

Format: Hardcover
Pages: 304
Edition: 2
Publisher: Financial Times/ Prentice Hall
Published: 05 Oct 2000

ISBN 10: 0273646672
ISBN 13: 9780273646679