Business-To-Business Marketing: A Step-by-Step Guide

Used
Paperback
2003
$3.25

Offering the reader a clear, cogent understanding of B2B marketing, this book is designed specifically to explain the nuances of this sub-discipline. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, it provides a comprehensive overview of an expansive sector

Synopsis

Offering the reader a clear, cogent understanding of B2B marketing, this book is designed specifically to explain the nuances of this sub-discipline. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, it provides a comprehensive overview of an expansive sector

$3.25

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2 in stock

More Information

Format: Paperback
Pages: 522
Edition: 1
Publisher: Financial Times/ Prentice Hall
Published: 17 Dec 2003
ISBN 10: 0273646478
ISBN 13: 9780273646471

Business-To-Business Marketing: A Step-by-Step Guide

Used

$3.25

Synopsis

$3.25

More Information