International Marketing Research: An International Approach

by SvendHollensen (Author), Marcus Schmidt (Author)

• Used

  Paperback
  2006

  $10.66

  Emphasises on the transformation of secondary and primary data into managerial insights, providing coverage of qualitative and quantitative research methods. This book is a useful resource for business students and managers conducting and using marketing research on a global scale. It also appeals to decision-makers and marketing managers alike.