Improving Marketing Effectiveness in Digital Age (Financial Times Series)

Improving Marketing Effectiveness in Digital Age (Financial Times Series)

by ProfMalcolmMcdonald (Author), Dr Hugh Wilson (Author)

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Format: Paperback
Pages: 192
Edition: 1
Publisher: Financial Times/ Prentice Hall
Published: 25 Jun 1999

ISBN 10: 0273644270
ISBN 13: 9780273644279