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Creating a Company for Customers: How to Build and Lead a Market Driven Organisation (Financial Times Series)

Creating a Company for Customers: How to Build and Lead a Market Driven Organisation (Financial Times Series)

by ProfMalcolmMcdonald (Author), ProfMartinChristopher (Author), Dr Simon Knox (Author), ProfAdrianPayne (Author)

  • Used

    Hardcover 2000

    $4.25
Synopsis

Competitive advantage comes from service and added value. The competitive arena has shifted towards an emphasis on people: employees and customers. Now, in order to command that crucial customer preference, the company must be focused on customers, service and employee communication at all levels.

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1 in stock

More Information

Format: Hardcover
 Pages: 256
 Edition: 1
 Publisher: Financial Times/ Prentice Hall
Published: 13 Dec 2000
ISBN 10: 0273642499
ISBN 13: 9780273642497

Author Bio
Malcolm McDonald is Professor of Marketing Strategy and Deputy Director of Cranfield School of Management. He has extensive industrial experience, including a number of years as marketing director of Canada Dry. Adrian Payne is Professor of Services and Relationship Marketing and Director of the Centre for Relationship Marketing at Cranfield School of Management. Martin Christopher is Professor of Marketing and Logistics and Deputy Director of Cranfield School of Management with special responsibility for management development programmes. Simon Knox is Professor of Brand Marketing at Cranfield School of Management and consultant to a number of multinational companies including McDonald's and Levi Strauss.