Beautiful Corporations

Beautiful Corporations

by Paul.Dickinson (Author)

Synopsis

Paul Dickinson rightly points out that business has overtaken politics as the primary force in society, which means consumers are 'voting' every time they flex their spending muscle, and that in turn makes the vigilante consumer into a powerful organism, capable, as we have seen, of humbling even the likes of Shell and Monsanto. - Anita Roddick, Chairperson,The Body Shop International plc

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More Information

Format: Hardcover
Pages: 144
Edition: 1
Publisher: Financial Times/ Prentice Hall
Published: 17 Feb 2000

ISBN 10: 0273642332
ISBN 13: 9780273642336

Media Reviews
Paul Dickinson rightly points out that business has overtaken politics as the primary force in society, which means consumers are 'voting' every time they flex their spending muscle, and that in turn makes the vigilante consumer into a powerful organism, capable, as we have seen, of humbling even the likes of Shell and Monsanto. Anita Roddick, Chairperson, The Body Shop International plc. This book brings together ideas associated with aesthetics, sustainability, social justice and the business bottom line, to tell a new story of the emerging role of corporations amidst changing world conditions. If part of the task of creating a positive future is to imagine its shape, Dickinson's practical optimism in the face of challenge makes a significant contribution. Gill Coleman, Director, New Academy of Business The idea of Beautiful Corporations is a critical one. The time is perfect for this book to arrive. The corporation that will dominate tomorrow's business landscape will pursue the social as well as the financial agenda. Sean Blair, Design Director, Design Council