Definitive Business Plan: The Fast-track to Intelligent Business Planning for Executives and Entrepreneurs

Definitive Business Plan: The Fast-track to Intelligent Business Planning for Executives and Entrepreneurs

by Sir Richard Stutely (Author)


Accessible to both the newcomer and the experienced planner, The Definitive Business Plan explains how to orient a plan to specific readerships and to meet specific objectives. The book also provides a concise guide to the business planning process itself. It helps focus attention on strategic planning and on strategic and operational controls. *Develop your business plan into an active management tool. *Knowing what you want is what business planning is all about. *It is fundamental to business success. *A plan sets out where you are and shows where you are going. *It makes effective use of opportunities and resources. *Use The Definitive Business Plan to develop a vision for the future.


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More Information

Format: Paperback
Pages: 336
Edition: 1
Publisher: Financial Times/ Prentice Hall
Published: 08 Apr 1999

ISBN 10: 0273639307
ISBN 13: 9780273639305

Media Reviews
Richard Stutely's clear, no-nonsense writing style, and his mastery of the subject make this a very valuable book indeed. The relation of the material to non-profit organizations has definitely helped me in my role at the Chamber. - Martin F. Brecknock, Director, Canadian Chamber of Commerce of the Philippines Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process which is so essential to effective strategic planning. An indispensable corporate tool. - Peter N.Tan, Senior Vice President, Hambrecht & Quist Richard Stutely's Definitive Business Plan provides the missing link between entrepreneurs and venture capitalists: essential reading for those who need to bridge the knowledge gap. If this book had been available 30 years ago, life would have been a lot easier. - Mike Brooke, Entrepreneur and Private Venture Capitalist This is the most user-friendly book covering the business planning process that I have seen. It covers the subject in a comprehensive manner and brings some new insights to bear on this very important issue. It is also a very good read as a result of all the anecdotes scattered throughout the book. I strongly recommend it to all those concerned with business plans particularly in the financial services sector. - Reginald May, formerly Deputy Chief Executive, Access Credit Card Company, Vice President, American Express Distribution Strategy ESG and Chairman 4M+ Associates Ltd
Author Bio
Author: During his professional career, Richard Stutely has gained unique insight into strategic, operational and financial planning from all angles - particularly preparing, approving and using business plans. When he worked at HM Treasury (the British finance ministry), he dealt with business planning on the grandest scale - relating to the national economy and public expenditure controls. During this period he was also involved with world economic developments, parliamentary affairs and corporate taxation, and was a press officer presenting the then-new monetary policy of the Conservative government. Subsequently, as a member of the London Stock Exchange, an investment banker and later a general manager of an international commercial bank, he viewed business plans in connection with debt, equity and off-balance sheet funding. More recently, as managing director of multinational technology companies, he has handled business planning focused on exploiting rapid change.