International Business: Theories, Policies and Practices

by Monir Tayeb (Author)

• Used

  Paperback
  1999

  $3.29

  This is the first European text on international business that covers the whole subject in considerable depth. International trade, firms, operations and environment are rigorously examined and there is a whole section devoted to the cultural aspects of international business. Pedagogical features, an abundance of case material and presentation in two-colour make this text both rigorous and accessible for the student.