Creating Value Through Electronic Commerce (Financial Times Management Briefings)

by Mr John O ' Connor (Author), EamonnGalvin (Author)

• Used

  Paperback
  1998

  $36.46

  Amazon. Del Computers. General Electric. Each is held up as a shining example of how the use of e-commerce has generated real wealth. But for every success story there are hundreds of expensive failures.

  What drives the growth of eCommerce? How can businesses create value using eCommerce? How do you implement an eCommerce solution? What does it take to become a major player? This timely report has the answers.

  Creating Value Through eCommerce provides a pragmatic assessment of the e-commerce market, enabling you to make decisions about how best to integrate it into your business.

  Contents include:

  • What is e-commerce?
  • Businesses are achieving real benefits form e-commerce
  • The supporting infrastructure is finally being put into place
  • Understanding your e-commerce creates value
  • Which level to operate at
  • Building a sound business case