Retail Management (Frameworks Series)

Retail Management (Frameworks Series)

by Paul Brittain (Author), Roger Cox (Author)

Synopsis

This text provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation's activities so that the reader will have a solid platform on which to build. Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.

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More Information

Format: Paperback
Pages: 368
Edition: 4
Publisher: Financial Times/ Prentice Hall
Published: 28 Sep 1999

ISBN 10: 0273634283
ISBN 13: 9780273634287