International Marketing (Frameworks Series)

by L.S.Walsh (Author)

• Used

  Paperback
  1998

  $5.09

  This successful book is a basic text for students who have some background of general marketing theory but little or no knowledge in the specialised area of international marketing. Recommended by the Institutes of Export and Marketing, this handbook is also suitable for those studying for the examinations of the CAM Foundation. The text covers the entire field of international marketing, from indirect and direct exporting to the marketing of operations of the multinational company, and contains new chapters on the economic, cultural and social, political and legal, and financial background.

• Used

  Paperback
  1993

  $3.25