by Tina Harrison (Author)
Ideal for advanced undergraduate and postgraduate courses in financial services marketing as well as professional courses such as the Chartered Institute of Bankers Marketing module. It is also a supplementary text for modules in services marketing.
Format: Paperback
Pages: 352
Edition: 1
Publisher: Financial Times/ Prentice Hall
Published: 26 Apr 2000
ISBN 10: 0273632973
ISBN 13: 9780273632979