by Mr Ray Wright (Author)
A European advertising text, packed with practical examples, which will be ideal for all students of advertising.
Advertising will be a core text for courses in advertising at 3/4th year level as well as CAM diploma and certificate students. In addition marketing communications will find it useful as supplementary reading.
Format: Paperback
Pages: 336
Edition: 01
Publisher: Financial Times/ Prentice Hall
Published: 10 Aug 1999
ISBN 10: 0273632892
ISBN 13: 9780273632894
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