Essential Marketing Sourcebook

by Ros Jay (Author)

Used
Paperback
1998
$6.74

Second revised edition of a sourcebook to provide statistics in one place for those involved in all aspects of marketing. Areas covered include: planning, research, budgeting, direct mail, database marketing, exhibitions, presentations, p.r., sales promotion etc. Includes advice and tips from the gurus and key industry associations.

Synopsis

Second revised edition of a sourcebook to provide statistics in one place for those involved in all aspects of marketing. Areas covered include: planning, research, budgeting, direct mail, database marketing, exhibitions, presentations, p.r., sales promotion etc. Includes advice and tips from the gurus and key industry associations.

$6.74

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1 in stock

More Information

Format: Paperback
Pages: 336
Edition: 2
Publisher: Ft PrenticeHall
Published: 25 Mar 1998
ISBN 10: 027363108X
ISBN 13: 9780273631088

Essential Marketing Sourcebook

Used

$6.74

Synopsis

$6.74

More Information