by Chris Britton (Author), Chris Britton (Author), Ian Worthington (Author)
The macro environment of business is examined from a business rather than an economics perspective in this book. External influences affecting business activity are examined through case material. Discussion questions are used to encourage students to test their understanding of the material.
Format: Paperback
Pages: 464
Edition: 2
Publisher: Financial Times/ Prentice Hall
Published: 07 May 1997
ISBN 10: 0273624938
ISBN 13: 9780273624936