The FT Marketing Casebook (Financial Times Series)

The FT Marketing Casebook (Financial Times Series)

by SheilaWright (Author)

Synopsis

This text includes a range of case materials ready to use in isolation or in conjunction with the text, Marketing: An Introduction by Frances Brassington and Stephen Pettitt.

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More Information

Format: Paperback
Pages: 256
Edition: 1
Publisher: Financial Times/ Prentice Hall
Published: 23 May 1997

ISBN 10: 0273620584
ISBN 13: 9780273620587