by SheilaWright (Author)
This text includes a range of case materials ready to use in isolation or in conjunction with the text, Marketing: An Introduction by Frances Brassington and Stephen Pettitt.
Format: Paperback
Pages: 256
Edition: 1
Publisher: Financial Times/ Prentice Hall
Published: 23 May 1997
ISBN 10: 0273620584
ISBN 13: 9780273620587