by A J Veal (Author)
This edition retains the wide coverage of tourism and specific marketing of the first edition and, in addition, provides material covering recent developments. The book is practical in manner, examining a wide range of methods for market research and providing assistance on presenting information.
Format: Paperback
Pages: 250
Edition: 2
Publisher: Financial Times/ Prentice Hall
Published: 27 Jun 1997
ISBN 10: 0273620525
ISBN 13: 9780273620525