The Financial time guide to marketing from advertising to zen (Financial Times Series)

by Tim. Ambler (Author)

• Used

  Paperback
  1995

  $3.29

  Masterful and pithy. - Winston Fletcher, Chairman of the Advertising Association

  Enjoyable and dangerously candid. - Tom Robertson, Professor of Marketing & Deputy Principal, Programmes & Marketing, London Business School

  The perfect primer taking you directly to the core of this essential discipline and delivering the latest marketing tools and techniques. Tim Ambler brings to life the world of marketing and provides all you need to know in a book of solutions for every marketing challenge.

  Tim Ambler teaches Global Marketing at London Business School