by Mark N . K . Saunders (Author), PhilipLewis (Author), Adrian Thornhill (Author)
This new textbook provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making best use of information technology where appropriate. Using real-life case studies and student activities, it gives an insight into the realities of undertaking business research whilst guiding them through the process, which the students could use for their dissertation or any major project.
Format: Paperback
Pages: 448
Edition: 1
Publisher: Financial Times/ Prentice Hall
Published: 30 Oct 1996
ISBN 10: 0273620177
ISBN 13: 9780273620174