by Ken.Langdon (Author)
The only book needed to develop a practical and innovative approach to profitable key-account business, this text shows readers how to understand and add value to their customers' business, how to sharpen their sales and marketing tactics, and how to build a winning account team.
Format: Paperback
Pages: 256
Edition: 1
Publisher: Financial Times/ Prentice Hall
Published: 28 Nov 1995
ISBN 10: 027361780X
ISBN 13: 9780273617808