Key Accounts Are Different: Solution Selling For Key Account Managers (Pitman Marketing S.)

Key Accounts Are Different: Solution Selling For Key Account Managers (Pitman Marketing S.)

by Ken.Langdon (Author)

Synopsis

The only book needed to develop a practical and innovative approach to profitable key-account business, this text shows readers how to understand and add value to their customers' business, how to sharpen their sales and marketing tactics, and how to build a winning account team.

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More Information

Format: Paperback
Pages: 256
Edition: 1
Publisher: Financial Times/ Prentice Hall
Published: 28 Nov 1995

ISBN 10: 027361780X
ISBN 13: 9780273617808