Cases in Marketing Management

Used
Paperback
1995
$6.03

The structure and content of this book of marketing cases means that it will fit all introductory marketing courses and complement any of the standard principles textbooks. The case book covers a wide range of themes and industry sectors and includes short cases as well as longer, more complex ones.

Synopsis

The structure and content of this book of marketing cases means that it will fit all introductory marketing courses and complement any of the standard principles textbooks. The case book covers a wide range of themes and industry sectors and includes short cases as well as longer, more complex ones.

$6.03

Save:$45.55 (88%)

Quantity

2 in stock

More Information

Format: Paperback
Pages: 224
Edition: 1
Publisher: Financial Times/ Prentice Hall
Published: 13 Oct 1995
ISBN 10: 0273616943
ISBN 13: 9780273616948

Cases in Marketing Management

Used

$6.03

Synopsis

$6.03

More Information