The Real Power of Brands: Making Brands Work for Competitive Advantage (Financial Times Series)

The Real Power of Brands: Making Brands Work for Competitive Advantage (Financial Times Series)

by StuartCrainer (Author)

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Format: Hardcover
Pages: 214
Publisher: Financial Times Prentice Hall
Published: 21 Jul 1995

ISBN 10: 0273613790
ISBN 13: 9780273613794