International Retailing: Trends and Strategies

International Retailing: Trends and Strategies

by Gary Davies (Editor), Gary Davies (Editor), Peter Mcgoldrick (Author)

Synopsis

International Retailing, the first book to address seriously the recent trends in retailer internationalism, provides a truly international review of the driving forces behind internationalism. Particular attention is paid to the European market.

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More Information

Format: Paperback
Pages: 268
Edition: 1
Publisher: Financial Times Management
Published: 11 Jul 1995

ISBN 10: 0273611836
ISBN 13: 9780273611837