Maximising Your Marketing Spend: How to Increase Effectiveness and Control Costs (Financial Times)

Maximising Your Marketing Spend: How to Increase Effectiveness and Control Costs (Financial Times)

by Alan Wolfe (Author), Alan Wolfe (Author), John Armitage (Author)

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Format: Hardcover
Pages: 224
Publisher: Financial Times Prentice Hall
Published: 13 Nov 1994

ISBN 10: 0273607634
ISBN 13: 9780273607632