Management in Marketing: Basic Principles

by Mike Worsam (Author), D . Berkeley Wright (Author)

• Used

  Paperback
  1995

  $5.89

  The text provides an understanding of the basic principles of marketing management and takes an integrated look at the marketing function, placing it in a general management context. It is presented in a user-friendly manner and is designed to operate as a workbook rather than a textbook. Marketing in Management provides a complementary text to John Frain's Introduction to Marketing, and is essential to the LCCIEB syllabus.