by Andy Hutchings (Author)
This text provides a wide range of thought provoking and flexible material ideal for use in group work, seminars, exam preparation and as a study aid for any marketing student. It includes extracts from the press and from journals and aims to present a European and international perspective.
Format: Paperback
Pages: 352
Edition: 1
Publisher: Financial Times/ Prentice Hall
Published: 10 May 1995
ISBN 10: 0273607359
ISBN 13: 9780273607359