by JimCowden (Author)
A guide to sales tactics. Designed for self-development or group sales training, it aims to provide understanding of customers and every stage of the selling process. It includes techniques used with top sales forces: Smithkline Beecham; Ciba Geigy; Digital; and Allied Distillers.
Format: Paperback
Pages: 192
Edition: 1
Publisher: Financial Times/ Prentice Hall
Published: 22 Aug 1994
ISBN 10: 0273606174
ISBN 13: 9780273606178