High Value Low Cost: How to Create Profitable Customer Delight (Financial Times Series)

by Brian Plowman (Author)

• Used

  Hardcover
  1994

  $3.29

  BPM enables companies to meet new challenges on two fronts; the customer and the organization. This text shows how to determine the external factors which wil create market differentiation and develops the three ingredients which together build a differentiating customer proposition. It provides a two-step route map to change the internal capability to achieve corporate transformation.