by Colin Clarke-Hill (Author), Keith Glaister (Author)
This new edition maintains the successful format of the previous edition but assembles a new collection of cases drawn from a wide cross-section of industry sectors: retailing, transport and distribution, manufacture and entertainment. The companies dealt with range from small companies to large multinationals in the public and private sectors. This text is written in a lively style with illustrations throughout and is the perfect way to relate strategic management theory to the real world.
Format: Paperback
Pages: 544
Edition: 2
Publisher: Financial Times/ Prentice Hall
Published: 28 Feb 1995
ISBN 10: 0273603809
ISBN 13: 9780273603801